media buying services

Advanced computer software and years of media-buying experience allow us to achieve maximum impact from every media dollar spent. Using a number of rating services, a complete pre-analysis is conducted on target audience, reach and frequency, market penetration, daypart analysis, and various other factors. A complete post-analysis is conducted in rated television and radio markets. Whenever possible, "value added" promotions are negotiated with the media to extend the life of a campaign or to increase frequency and enhance the efficiency of a buy.

Print media services include market research, contact and follow-up with prospective publications, determining mechanical requirements and supplying publications with camera-ready artwork.

Media Buying Guidelines will be established so that both the agency and the client remain focused on the goals of the plan. These would be referred to and updated through the year. Guidelines cover demographic information, as well as other recommendations on preferred radio formats, specific television programs to look for in each market, spot frequency for broadcast, and size, placement and frequency and other specifics for print.