Many have tried to quantify the client-agency relationship, but no matter what guideline you use, it still comes down to people. This is a people business and the success or failure of the relationship will depend on trust, performance and accountability... and whether or not you're working with people you like.
Companies hire us for our expertise, fresh ideas and our ability to add depth to their marketing plans. We know that our clients expect more for their dollars than simple reflections of their own ideas or echoes of their own words.
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